Great Rock Capital Upsizes Credit Facility with WinCup
Increased liquidity to support WinCup’s rapid growth
Westport, CT – October 24, 2022 —Great Rock Capital, an asset-focused commercial finance company specializing in middle market lending, today announced the upsizing of their senior secured credit facility with WinCup, Inc., a leading manufacturer of traditional and sustainable disposable foodservice to-go ware, including phade® PHA straws. WinCup is a portfolio company of Atar Capital.
The new capital will provide WinCup with additional liquidity to support the increasing market demand for their products. The bespoke facility includes a revolver, term loan, and a stretch term loan.
“Great Rock has really taken the time to understand our business and our growth potential,” said Brad Laporte, CEO of WinCup. “They were able to execute this complex multi-layered financing with incredible speed and flexibility. We appreciate Great Rock’s financial partnership as we continue to grow and execute on the strong market demand for our eco-friendly products.”
“WinCup continues to elevate their business,” said Stuart Armstrong, CEO of Great Rock Capital. “Their exceptional leadership team, strong support from Atar Capital, and cutting-edge product innovation has made them an undisputed industry leader and we look forward to supporting their continued growth.”
About Great Rock Capital
Great Rock Capital is an asset-focused commercial finance company specializing in serving the needs of middle market companies with a wide variety of secured lending products. Great Rock Capital provides fast, flexible, and creative financing solutions to maximize its customers’ liquidity to enable them to better execute their business plans. To learn more, visit www.greatrockcapital.com.
About WinCup, Inc.
WinCup, which is headquartered in Stone Mountain, Georgia, is owned by Atar Capital, a Los Angeles based global private equity investment firm. WinCup is a leading manufacturer of traditional and sustainable disposable cups, bowls, containers, lids, and straws. The company’s eight manufacturing locations are committed to high-quality products and guaranteeing superior customer service. To learn more, visit http://www.wincup.com and www.phadeproducts.com.
About Atar Capital
Atar Capital is a global private investment firm that benefits from over seventy-five years of combined buy-out, investing, and asset management experience. The firm’s principals have collectively completed 80 private equity transactions across North America and Western Europe. Atar invests in businesses that can make a valuable and positive impact on the world. To learn more, visit www.atarcapital.com.